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Home » What It Takes To Build A Long-Term Career In Social – Matt Nicosia

What It Takes To Build A Long-Term Career In Social – Matt Nicosia

What It Takes To Build A Long-Term Career In Social - Matt Nicosia

Are you looking to build a successful, long-term career in the world of social media? If so, you’ve come to the right place. In this blog post, I’m going to take an in-depth look at what it really takes make a lasting impression when it comes to social media marketing. From developing your brand voice and crafting strategic messages that stand out from the crowd, to staying on top of emerging trends and creating content for maximum engagement – all these components are essential for success as a modern day digital marketer. Join Matt Nicosia as he discusses these topics further and discover exactly how any more ambitious professional can create their ideal career path within the world of social media.

Matt Nicosia On What It Takes To Build A Long-Term Career In Social

1. A Clear Vision: Having a clear vision for your career in social media is essential, says Matt Nicosia. It helps you stay focused and motivated, as well as guides you through the process of building your career. Your vision should be realistic and achievable, but also be something that inspires you to keep growing and pushing yourself to reach new heights. Make sure that it includes specific goals that are measurable, consistent with where you want to go in life, and able to hold up even as changes occur over time.

2. A Dedicated Work Ethic: Building a long-term career in social media requires dedication and perseverance. You need to put in the work every single day if you’re going to succeed in this highly competitive field. Be proactive and take initiative. Try to stay up-to-date with the latest trends and technologies, as well as build relationships with industry leaders. Doing so will help you stand out and give you a better chance of reaching your goals.

3. An Engaging Personality: You don’t just need technical skills to succeed in social media marketing; you also need to be able to engage with people on a personal level. Developing an engaging personality is key for building long-term relationships and growing your network. People want someone who can relate to them, understand their needs, and provide value beyond what they’re getting from other sources. Show off your personality by crafting content that reflects who you really are, being honest and transparent with your audience, and always being approachable.

4. A Solid Strategy: Last but not least, you need to have a solid strategy for building your career in social media. This, as per Matt Nicosia, should cover every aspect of your marketing efforts, from the types of content you’ll create to the platforms you’ll use to share it. Set yourself achievable goals, break them down into manageable tasks and then track your progress so that you can make adjustments as needed. Having a plan in place will help ensure that you stay focused on the right things and don’t lose sight of what matters most—reaching your long-term goal.


1. Over 4 billion people use social media worldwide

2. Social media users spend an average of 3 hours per day on social networks and messaging

3. Nearly 60% of marketers believe that their efforts on Facebook, Instagram, Twitter and other social platforms are effective for their business

Matt Nicosia’s Concluding Thoughts

By having all four of these elements in place, you can build a successful career in social media that will stand the test of time. It won’t always be easy, says Matt Nicosia, but with dedication and hard work, you can create something truly special.